Janmashtami, the birthday of Krishna (Bhadrapad Krishna 8, corresponding to September), and the following day, Nandamahotsav the celebratory feast held in the home of Krishna's foster parents, Nandaraya and Yashoda, are very special occasions at Nathdwara.

Celebrations begin at the stroke of midnight, when, behind closed doors away from the public gaze, priests chant mantras from the Shrimad Bhagvata to Shrinathji, who is dressed in a brilliant orange chakdarwagha, and covered with jewels as befits the joyous occasion. The next day is Nandamahotsav, commemorating the selfless love of Krisna's foster father Nandaraya for his precious child. The lower register of this pichhwai records the scene in the nijmandir when goswamis, dressed as Nanda and Yashoda, swing baby Krishna (Navnitpriyaji) in a cradle or palana.

This pichhwai may have been made for use by a follower or disciple of the tilakayat maharaj or goswami shown performing aarti.